Retail-integrated eCommerce increases store profits and improves customer acquisition.

This is one of the key take outs from the recent Shopatron eCommerce Study.

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Other key take outs include

Retail-integrated eCommerce helps expand retail distribution.

Retailers don’t want to work with branded manufacturers that compete with them.

Retailers are experiencing the “mobile” movement. 84% of survey respondents note the use of smartphones in their stores as research and shopping tools.



The full survey can be seen here.

Infographic also courtesy of Shopatron -