Wednesday, 27 March 2013

Bad Timing

Why would send me an email promoting your new product

...when right at that moment if I go to your website I get this?

Wednesday, 20 March 2013

Obama and Subject Line Testing

Testing up to 18 copy / subject line variants at a time, the Obama team discovered that the subject line 'Hey' was the one that drove the most donations. It literally brought in millions of dollars!

Original article can be found here